Strategic Design 1

an animated gif logo variant for the fictional art supply brand Muddler
Yellow Muddler logo

For the Strategic Design 1 course assignment we were required to create a logo, animated logo, and a brand style guide for a fictional brand.

With six fictional brands to choose from, I chose Muddler, a fictional art supply brand from Wellington, New Zealand, that makes and sells it’s own experimental art kits made from eco-friendly materials.

The logo was inspired by the silver fern of New Zealand, symbolising growth, creativity and organic exploration.

A mockup of a package with Muddler branding
Brand style guide for the fictional art supply brand Muddler, feauturing logo variations, colours and typography
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